Spotlight

What inspired you to design the graphics for Artemis, and how did you approach translating its mission into visual form?

I was inspired by the mission behind it. Menstruation is still a taboo topic in many places. I’m drawn to taboo subjects because I believe in expressing what others often shy away from. With Artemis, I wanted the visuals to be bold and unapologetic, just like the message. It was about turning something hidden into something proudly worn—whether on a product or a t-shirt.

In your view, what does it mean to empower women through design, and how do you strive to achieve that in your work?

I believe that when we openly express and articulate very normal things, like menstruation, it helps normalize them. It shows that we all struggle, we go through the same things, and that shared experience can bring comfort and a sense of ease. Through my work, I try to make space for those conversations and turn them into something visible and relatable.

What do you use for your source of inspiration? 

Inspiration can be anything, you never know what will be your next inspiration, that’s why it’s exciting to walk around with open eyes and curiosity, curiosity is important.
 

What’s your favourite way to recharge outside of work?

Being close to nature is the best, I would say, but changing your environment to escape from daily life is something I’m looking for, being in motion all the time.

Fanny’s creative vision doesn’t just shape the look of Artemis — it embodies our mission to make period pain relief bold, visible, and unapologetic. By transforming a once-hidden subject into something proudly worn, her work reflects the heart of what Artemis stands for: breaking taboos, sparking conversations, and empowering everyone who experiences period pain.

Together we can change the story of period pain.

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